Tuesday, 02 January 2018 09:58

Vice President of Marketing and Communications

The Rochester Philharmonic Orchestra (RPO) invites applications and nominations for the position of Vice President of Marketing and Communications, available immediately.

The Vice President of Marketing and Communications plans, implements, and evaluates marketing, sales, and communications programs that meet or exceed goals for attendance, subscribers, and earned revenue, while also promoting the RPO’s brand. S/he formulates short and long-term marketing and communications strategies, develops effective advertising and promotion campaigns, analyzes sales results, conducts market research, and utilizes tactics designed to maximize revenue.

The Vice President of Marketing and Communications will forge an effective partnership between marketing and the development and artistic departments to build patron loyalty and ensure a patron relationship system that enhances participation, appreciation, and revenue.

The Vice President is responsible for developing, justifying, implementing, and monitoring sales and expense budgets; meeting overarching organizational earned revenue objectives; establishing strategy for all marketing initiatives; and managing execution of best practices.

The Vice President of Marketing and Communications ensures that the Rochester Philharmonic brand is fully developed in a way that raises the profile of the Orchestra locally as well as nationally and internationally. S/he cultivates relationships with the media, and with the RPO publicist, s/he develops and manages a public relations strategy to increase awareness locally and state-wide.

The Vice President of Marketing and Communications reports to the Chief Operating Officer. With the COO and the Vice President of Development, s/he is a key staff leader in realizing the strategic objectives of the Rochester Philharmonic, in building on the momentum created by the financial recovery plan, and in ensuring the Orchestra’s long-term sustainability. S/he manages a professional team that includes the Marketing Manager, Communications Manager and Marketing Assistant, Director of Patron Services, and two positions on retainer: publicist and graphic designer.

The Director of Marketing and Communications acts as liaison between the RPO and communication teams from the Eastman School of Music, Rochester Ballet, government agencies, and other community organizations.


Candidate Profile

The successful candidate will be a highly strategic and seasoned professional with senior-level marketing experience and a track record for achieving and exceeding goals for earned income. S/he will be an effective manager of staff and projects. S/he will be a strategic thinker with superb planning, budgeting, analytic, and organizational, and communication skills.

The successful candidate will combine a broad knowledge of music, artists and repertoire with a passion for expanding audiences for orchestra and the demonstrated ability to attract and retain subscribers.

The successful candidate will be skilled in working effectively with designers, graphic artists, web-site technicians, writers, and other creative talent in order to achieve the highest standards in all marketing materials. S/he will be experienced in conducting, analyzing, and utilizing market research. S/he will be knowledgeable about direct mail, telemarketing, and e-marketing, and will be comfortable employing new media and Internet technology for advertising, sales, and promotions.

The successful candidate will have strong experience in developing opportunities for promotional partnerships and collaborations with sponsors and various community organizations and media.

The successful candidate will remain current about research and trends in marketing, sales, and audience development in orchestras and the performing arts. S/he will be aware of best practices in the field and informed about creative, innovative ways that have proven successful in attracting and engaging audiences for orchestras.

The successful candidate will be a team player with strong interpersonal skills. S/he will able to manage multiple tasks and competing priorities with grace, skill, and good humor. S/he will be an experienced and effective supervisor with the ability to inspire staff to achieve their goals for sales, customer service, and community engagement. The successful candidate will welcome the opportunity to be an active participant in the greater Rochester community.


Compensation, including benefits, is competitive and commensurate with qualifications and experience.


Please send a cover letter outlining interest and qualifications with resume, salary history or requirements, and contact information for at least three references. Electronic submissions are preferred. All applications will be treated as confidential and references will not be called without the candidate’s knowledge and agreement.

Please send materials to:

Rochester Philharmonic – VP Marketing Search

c/o Catherine French Group

2500 Q Street NW, Suite 623

Washington, DC 20007



MS Word or Adobe Acrobat attachments only, please.


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