Viannca Velez (She/her) is the Director of Communications for CCCADI, where she leads the creation and implementation of the organization’s marketing, public relations, and mass communication strategies. Puerto Rican by way of Jersey City, NJ, her communications experience includes her career beginnings as a video journalist for Fi0S1 News on Long Island, NY, in-studio tech work at the sports television channel SNY, and digital media management for NGL Collective. Prior to joining CCCADI, Velez developed into a communications strategist within the nonprofit sector through her years of working in the advancement departments of private high schools and higher education institutions. There, she created and led campaigns that used video storytelling, social media, and niche segmentation to successfully increase community engagement and individual donations. Passionate about ancestral dance and music, she is also a current member of the Bomba & Plena music group Segunda Quimbamba. Velez received her BA in Broadcast and Visual Media and a minor in Journalism, from Seton Hall University.