Cara Mia Theatre, 2021 NALAC Latinx Youth Arts Grantee

Four Latinx Youth Arts Organizations Awarded $20k Grants by NALAC in Collaboration with Pop-Tarts®

School of YES! Summer Camp final performance. Photo Credit: Adolfo Cantú-Villarreal

The Kellogg Company’s Pop-Tarts has partnered with the National Association of Latino Arts and Cultures to recognize and uplift the contributions of the U.S. Latinx community by supporting four Latinx arts organizations serving youth and their communities in Los Angeles, San Diego, Dallas, and Houston. In recognition of Día de Muertos and Latinx Heritage Month, these $20,000 awards are an investment in culturally-specific and inclusive youth arts education.

The four awardees of the Kellogg Youth Impact Award are the Santa Cecilia Orchestra (Los Angeles, CA), Cara Mia Theatre Co. (Dallas, TX), New Americans Museum & Immigration Learning Center (San Diego, CA), and the Multicultural Education & Counseling through the Arts (Houston, TX).

“Día de Muertos is an indigenous practice of remembrance in communities across the Americas that many hold incredibly dear. We are pleased that Pop-Tarts is engaged in helping us enrich knowledge to fuel understanding, creativity and passion,” said Maria Lopez de Leon, President and CEO of NALAC.

This partnership has its roots in the Kellogg Company’s HOLA Latino Business Employee Resource Group. As part of its work, the group and Pop-Tarts created a Pop-Tarts Día  de Muertos limited-edition box and pastry designs to respect the tradition of the celebration and recognize and appreciate the contributions of the vibrant U.S. Latinx community.

According to a press release from the Kellogg Company, “As part of its overall celebration of the arts, Pop-Tarts is proud to partner with the National Association of Latino Arts and Cultures (NALAC), the nation’s premier nonprofit organization dedicated to promoting, connecting and cultivating the next generation of Latino arts and cultures.” Read more from the Kellogg Company’s announcement here.


Kellogg Youth Impact Awardees:

Santa Cecilia Orchestra

Los Angeles, CA

Santa Cecilia Orchestra shares the beauty and inspiration of classical music with Southern California audiences, giving special focus to Latino communities that are underserved and underrepresented by the arts. The orchestra’s flagship educational program, Discovering Music, has served more than 200,000 students in 80 schools. This award will be used to compensate musicians who perform in school and library programs and who teach in their youth mentorship program.


Cara Mía Theatre Co.

Dallas, TX

Cara Mia Theatre Co. inspires and engages people to uplift their communities through transformative Latinx theatre, multicultural youth arts experiences and community action. Recently, Cara Mia Theatre professionally filmed its programs for virtual distribution and created supplementary curricular materials; since the program’s launch in December 2020, Cara Mia Theatre has served over 35,000 students virtually. This award will support the hiring of an Assistant Education and Community Action Coordinator.


New Americans Museum & Immigration Learning Center

San Diego, CA

New Americans Museum & Immigration Learning Center is a catalyst for the celebration of America’s past and promise, by providing inspiring educational arts, narrative and cultural programs to honor our diverse multi-generational immigrant experiences. The narratives collection space offers high school internships, community college fellowships, “immigrant journeys” essay scholarships, youth collaborations with artists, as well as mentoring in the arts. This award will support a youth-centered exhibition and educational programming and internships in 2022.


Multicultural Education & Counseling through the Arts (MECA)

Houston, TX

MECA is a community-based non-profit committed to the healthy development of under-served & under-represented families through arts and cultural programming, academic excellence, support services, and community building. Founded in 1977, the nonprofit works through a holistic perspective pairing youth arts education with academic tutoring and mentorship to support Houston youth and guide students to higher education. The award will support MECA’s arts education and support services program such as MECA In-School and the after-school Residency Program.



The National Association of Latino Arts and Cultures (NALAC) is the nation’s largest funding and advocacy organization devoted to the support and promotion of Latinx arts in the United States and Puerto Rico. Founded in 1989, the nonprofit facilitates intergenerational dialogues among disciplines, languages, and traditional and contemporary expressions. NALAC has awarded over 893 grants to the field totaling an investment of $5.1 million. Over 500 Latinx artists and arts administrators have participated in its intensive leadership training programs.