Chief Communications Officer & Director of Marketing
2021 marks The Phillips Collection’s 100th anniversary, a critical moment in the museum’s trajectory toward its next century. The Phillips seeks a visionary communications expert to join a dynamic leadership team, an individual with the imagination and capacity to give life to our new strategic plan and the appetite to spark conversation, foster empathy, and catalyze ideas.
The Marketing and Communications Department leads the creation and execution of strategies and materials to elevate a coherent and positive profile for The Phillips Collection, in keeping with its mission and goals. As a strategist, consultant, and implementer, the Chief Communications Officer and Director of Marketing ensures streamlined activities within the organization based on the priorities of the Museum Director. Internally, through strategic communications, collaboration, and relationship building across departments, the successful candidate shapes and disseminates organizational messages. Externally, the Chief Communications Officer and Director of Marketing employs creative and strategic skills and partnerships to develop and execute an ongoing, integrated communications and marketing program, identifying new and exciting opportunities in line with the vision of the museum and the dynamic times we are living in, and ensuring the articulation of a strategically aligned brand positioning.
• Board Relations & Executive Support: Serve as advisor to the Director and Board of Trustees. A critical role, enabling the Director to work effectively with internal and external stakeholders and fulfill commitments to the museum’s partners, funders, and the Board of Trustees. This highly strategic and facilitative role requires a combination of focus and flexibility, playing an important behind-the-scenes role. It requires a highly resourceful individual with strong emotional intelligence, self-motivation, and strong analytical skills. Draft speeches and talking points and accompany the Director on speaking engagements and to meetings as needed.
• HR/Admin: Lead the Marketing and Communications Department, building a strong, cohesive team and managing workflows to ensure efficient and effective processes. Serve in a leadership role to help formulate institutional management decisions with other department directors.
• Internal communications: Coordinate communications across all departments to develop institutional messaging, creating strategies and efficiencies for communication and content sharing to cultivate an inclusive internal organizational culture. Provide crisis communications counsel as needed.
• External communications: Develop cohesive institutional messaging and narratives, creating forward-thinking strategies for external communications that amplify the museum’s new strategic goals. Employ a variety of tactics and channels to engage a diversity of audiences, with an eye toward global reach and retaining the online audiences cultivated while the museum has been closed due to covid. Maintain and build relationships with peers and leaders in the art/culture/DEAI/education/political space and beyond in DC and across the country.
• Media Relations, in collaboration with the Media Relations Manager: Craft and manage a media strategy to position and raise the visibility of The Phillips Collection, with support from a public relations agency. Oversee the development and maintenance of relationships with media representatives from new and diverse outlets.
• Oversee branding and design, led by the Head of Editorial & Design in collaboration with the Design and Digital Communications Manager: Ensure that The Phillips Collection brand is used consistently and effectively, in print and online. Working cross-departmentally to create a cohesive brand strategy, visual identity, and editorial voice that embodies the institution’s mission and vision.
• Oversee Marketing & Partnerships, led by the Manager of Marketing & Partnerships, in collaboration with the Design and Digital Communications Manager: Oversee the creation of marketing plans and strategies for institutional, exhibition, programs, and other initiatives, including a paid advertising program. Maintain and build relationships with community organizations, other cultural institutions, and the tourist and hospitality industries to leverage the museum’s assets through mutually beneficial partnerships and promotions.
• Represent the museum with events. Serve as a museum spokesperson to media and other constituencies.
• Participate in other meetings and activities to support the director in strategic thinking and implementation.
• Coordinate with other museum departmental directors, staff and museum director to ensure all marketing and communications needs are being met.
• Prepare communications and marketing reports and analyses for the Board of Trustees, Director and staff.
• Attract, develop and retain a competent, well-trained, properly structured and highly motivated staff capable of achieving departmental and organizational goals.
• Establish and communicate performance standards and provide staff with timely, constructive feedback.
• Provide coaching and technical information to ensure a knowledgeable and skilled staff, both intra-departmentally and across the institution.
• Manage departmental activities and fosters collaborative efforts across the organization.
• Perform other duties as required.
• Bachelor’s degree in communications, marketing, or similar field. MBA a plus.
• Must have 8+ years of proven success in creating and executing integrated strategic communications, marketing and public relations, and branding plans and campaigns
• Experience engaging diverse audiences
• Experience staffing a Principal or senior executive.
• A record of effectiveness dealing with media.
• A commitment to effective partnerships with other department heads, especially development/fundraising, to realize mission-based goals.
• Strong storytelling, writing, communications, and public speaking skills, and substantive experience utilizing all of these in internal and external environments.
• Direct management/supervisory experience, mentoring and motivating a high performing publicity, marketing, digital, and editorial team.
• Excellent interpersonal skills; individual must be personable and diplomatic in working with diverse constituency and staff.
• Passion for arts/culture/community engagement required; knowledge of museum operations is preferred.
• Experience with developing and maintaining budgets, including management of contracts with external consultants.
• Experience in creating and managing both paid advertising plans and promotional partnerships.
• Commitment to a team approach. Ability to work with colleagues at all levels.
Salary range is $95,000-$110,000 annually, commensurate with experience.
The Phillips Collection is an equal opportunity employer of qualified individuals with diverse backgrounds and experiences. All employment decisions and personnel actions are conducted without regard to race, color, religion, creed, sex, sexual orientation, pregnancy, childbirth or related medical conditions, national origin, age, physical or mental disability, genetic disposition or carrier status, marital status, veteran status, personal appearance, gender identity or expression, family responsibilities, matriculation, political affiliation, or any other category protected under applicable federal, state, or local law.